Gosh, Cosmictouch & Healer611 I'm sorry to hear about those situations...very stick indeed! Hard to say what the best course of action is here. I'm sure others will be able to point out things that I'm missing.
I agree with the whole confirmation call being a courtesy and that it's up to each client to remember their own appointment. I mean, we're all adults, right? They remember to go to work that day, right? lol (Maybe that's a little apples & oranges, but I think y'all know what I mean.) Point is, my belief is that if you make a commitment, you should abide by it. When clients schedule another appt before leaving, I write it down on the back of a biz card for them. I just started doing this (dunno why it took me so long) and it has been well-received and much-appreciated. I haven't noticed any real change in no-shows, but then I'm relatively low-volume at present, with a few select clientele that are pretty loyal and responsible. Every so often, though...
I personally found that no-shows tend to happen on the first or second visit. Thus, I tend NOT to schedule new clients during the coveted time slots unless the day is slow. Often, I'll try to schedule them as my last appt of the day. That way if they don't show up, I still lose the money but the silver lining (I guess) is that I can at least get an early start on my evening, rather than having to wait around for another appt after a no-show on an early slot. But if they're a pretty well-established client, like y'all described, that's a tougher call.
I came up with phone scripting that I actually typed out for certain situations. That way I'm not fumbling around when leaving a message (or even actually talking to them). I also then don't forget anything if I'm using the script as a cheat-sheet. I'd be happy to post the scripting for the relevant scenarios if y'all would like.
When someone no-shows (or cancels without proper notice) I give them one freebie. At that time I remind them of my cancellation policy and inform them that next time they'll have to honor payment. (Of course, uncontrollable dire emergencies don't count against them. They couldn't be helped.)
Healer611, I think if this client was pretty regular and otherwise problem-free for 3 yrs or so, I might've given him a freebie, even if it's a non-emergency and he forgot. Irresponsible on his part, yes. And I totally understand your frustration when you had to turn 2 other ppl down for the same slot. THAT is the most irritating thing. But if he was otherwise relatively loyal and consistent I might have given him a second chance...letting him know, of course, what your usual policy is and that next time it'll be enforced. Don't worry about it at this point, because hindsight's 20/20 and there's no use wasting energy on the past
Everything happens for a reason, and perhaps he will indeed come back later, seeing the error of his ways. Maybe if you don't hear from him for a while, send him a "we've been missing you" type letter with an enclosed coupon for a discount off of a session after a few months and see if he'll bite. Cosmic, I might do the same type of letter for your recently-inactive client, too
This may get a bit philosophical for some, but I try to look at each unmaterialized appt (no-show or any kind of cancellation) as the Universe at work. There've been times where I've had clients cancel unexpectedly, only to have someone else call up and want an appt that day, often for later in the day. This meant that I got to give myself a break, maybe run some errands, or catch up on some MT housecleaning (SOAP notes, newsletters, confirmation calls, etc etc) that had been lagging for a while. Maybe the Universe just saw that I needed that particular time to MYSELF to do something un-massage-related. Or maybe a phone script needed to get written or a policy needed some special attention. Most of my no-shows have somehow presented some lesson or some growing pain that my young practice needed to go through.
Thing is, the minute I started thinking about the positive aspects that came of those situations (which are quite challening at times) the more new clients the universe threw my way. I reckon in the end, it evens out. It just $ucks right now.
Hope that helps...
Hugs
~Jyoti