Marketing Tip - 5 Benefits of having an Online Newsletter

[Hadji]

Starting an online newsletter is an excellent way to keep in touch with your clients, save time and increase your profits.

An easy way to do this is by using an auto-responder account (about $20 a month), you don't need to have a website to do this. This is really easy to learn and the benefits are that you can program emails to go out to your customers automatically and you can easily email everyone on your list.

You could send emails to everyone with your regular email of course but the problem is that if you get accused of spam (even accidentally) it could be a big problem. (your emails might start to end up in everyone's spam box or your website could be banned)

Another advaneforum.xxxe is that all your emails are personalized, ex: Hi Bob, did you know that.... Studies show that most people scan their emails and putting their name in the subject line will increase the chances of them opening your mail. (and not thinking it's spam)


5 Benefits of having an online newsletter:

1. You stay fresh in your clients' minds, especially the ones who haven't come to you in a while - there's a stronger chance they'll return or send you a referral if they're thinking about you.

2. Opportunity to give back and educate your clients. You can write a couple of helpful articles each month to send out to them, they will appreciate it.

3. Earn extra money by placing a small ad in your newsletter for a helpful/desirable product/service. You can promote a product by placing a link in the newsletter and if they buy, you earn a commission. You don't need to handle the product (affiliate programs ex: http://www.cj.com)

4. Easily let everyone on your list know when you have a special promotion/sale etc. A great way to increase business at slow times.

5. Request feedback on your service - you can send an email and ask them to rate you on many different aspects of your service. This is valuable information, maybe there are things that you can improve on or other services people would like to receive.


After you join an auto-responder service you can choose a special email address (ex. gregsnewsletter@auto-responder) and then invite your clients to join your newsletter by sending a blank email to the special address.. You can include this on your advertising materials as well.

I recommend using Aweber, they are $19.99 a month. Some other services are cheaper but you get what you pay for. As spam rules become more and more enforced, deliverability is a big factor. Plus http://www.Aweber.com has great training videos to help you get started.


Having a newsletter is a great way to increase your business and you don't need to spend a ton of time doing it either. Once you incorporate the invitation into your advertising materials, your main job is just writing a couple articles a month.

 

[daphne o]

Marketing Tip - 5 Benefits of having an Online Newslette

Another advaneforum.xxxe is that all your emails are personalized, ex: Hi Bob, did you know that.... Studies show that most people scan their emails and putting their name in the subject line will increase the chances of them opening your mail. (and not thinking it's spam)

.

I actually find that if my name is in the subject line it IS spam. I don't even open those unless they are from someone I know personally- they just go straight to the spam folder where they magically dissappear into cyber-neverland.

E-newsletters are great, though. I have had good luck with Constant Contact, as have several others that I know.

 

[Pompal 09.]

"Studies show." Show me the study, dude.

 

[Exodiafinder]

Beach-Lover, rather than starting new posts on topics already covered on the forum, it's better "netiquette" to add to the discussions already taking place. Here are two threads on email advertising:

http://www.massageplanet.com/forum/viewtopic.php?t=7173

http://www.massageplanet.com/forum/viewtopic.php?t=6090