"Vaseline"
A market researcher called at a house and
his knock was answered by a young woman
with three small children running around her.
He asked her if she minded replying to his
questions and when she agreed, he asked
her if she knew his company, Cheeseborough-
Ponds. When she said no, he mentioned that
among their many products was Vaseline and
she certainly knew of that product.
When asked if she used it, the answer was,
"Yes, we use it when we have sexual intercourse."
The interviewer was amazed. He said, "I always
ask that question because everyone uses our
product and they always say they use it for the
child's bicycle chain, or the gate hinge or some
other purpose; but I know that most people really
use it for sexual intercourse, they just don't like
to say so. Since you've been so frank, could you
tell me exactly how you use it?"
"We put it on the doorknob to keep the kids out."